Earth in Color is a creative studio and media platform that combines storytelling and nature experiences to inspire Black early adults to affirm their cultural connections to the Earth and lead healthy, sustainable lives.
Earth in Color is comprised of strategic visionaries whose work in the world helps to affirm and strengthen cultural, spiritual, physical, and ancestral connections of the Black community to the natural world. Their brand is equal parts satisfying eduction, visual delight, and moving inspiration.
- Brand Strategy
- Brand Identity
- Web Design
- Digital Design
- Social Media
The full lockup version serves as Earth in Color's primary mark. It's equal parts education and fun, with custom elements that make it instantly recognizable. Replacing the "o" letterform in "color", the viewer notices a symbol that upon first glance resembles a globe.
After further inspection, a thumbprint pattern emerges, symbolizing the unique melding of identities and histories that makes up the fabric of the Black community, and thus the fabric of our world.
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